CREATIVE PERCEPTION PHOTOGRAPHY

Founder & Creative Director — New York, NY

• Lead a multi-disciplinary photography and media production company specializing in portrait, fashion, editorial, adventure lifestyle, and brand campaigns.

• Provide clients with an integrated suite of services: photography, videography, consulting, brand strategy, content production, and website development.

• Manage a core team of two, overseeing all aspects of client relations, production, creative execution, and team development.

• Run a structured seasonal internship program, designed to mentor emerging creatives, build industry skills, and scale company capacity during peak seasons.

• Direct large-scale shoots including runway events, corporate activations, weddings, creative campaigns, and private client commissions.

HENRY S. MILLER

Executive Consultant to the President — Dallas, TX
Multifamily Housing Division

• Served as strategic consultant and executive assistant to the President of the Multifamily Housing Division.

• Provided a modern, millennial perspective across development projects, digital strategy, and marketing positioning.

• Designed property leasing sites, supported site planning, and contributed to executive-level decision-making.

SPIRIT IN BRAD

Founder & President — National Nonprofit for Traumatic Brain Injury Victims

• Founded a nonprofit organization dedicated to supporting individuals and families impacted by traumatic brain injury.

• Lead creative direction, program development, and organizational growth.

• Serve as primary caretaker, advocate, and public educator for TBI awareness.

• Created all branding, web presence, educational materials, and outreach strategy for the nonprofit.

III. PHOTOGRAPHY & BRAND PORTFOLIO

Creative Perception’s portfolio includes:

Fashion & Editorial

• Runway 7 Fashion Week

• “Not a Word” puffy jacket campaign

• Model development portfolios (Kenny Plaza, Angelina Vannucci, Julian Shy, and others)

• On-location creative direction and brand campaigns

Portrait & Lifestyle

• Private portrait clients across New York, Miami, and Dallas

• High-end editorial portraits

• Celebrity-adjacent and influencer projects

Commercial & Event Work

• Weddings

• Corporate events

• High-impact launch campaigns

• Travel-to-client productions

Artistic Work

• Adventure lifestyle series

• Bonsai photography

• Conceptual storytelling projects

• The Creative Perception Lore Universe (visual narrative mapping)

I can turn this into a visual spread if you want a gallery grid for Javier.

IV. WRITINGS & PHILOSOPHY

Selections from The Seeker

Rush’s writings center on perception, identity, creativity, and psychological resilience. Core themes include:

• The Frame of Perception — a philosophical structure for understanding creativity as an engine for life design.

• Creative Perception Universe — an interconnected storyworld bridging art, software, fashion, and narrative design.

• The Wisdom Database — personal teachings such as:

  • “You can’t pour from an empty cup.”

  • “The moment I saw the world through a lens, my life changed.”

  • “What I was running from was inside of me.”

Rush’s writing blends personal transformation with practical frameworks — offering both story and strategy.

I can compile a 1–2 page writing sample sheet if needed.

V. SUCCESS ARC & TRAJECTORY PLAN (PR-FRIENDLY)

Stage 1 — Foundation

Establish Creative Perception as a high-end creative and consulting studio in NYC, offering photography, brand strategy, and world-class digital presence building.

Stage 2 — Expansion

Grow the agency into a multi-service creative engine, integrating:

• Squarespace + Web development

• Brand identity systems

• Consulting

• Creative direction

• Original product lines (Printful, presets, couture pieces)

Stage 3 — Media Presence

Use upcoming features in USA Today, Forbes, TIME, and other outlets to:

• Build national awareness

• Position Rush as a thought leader

• Attract $5k–$10k+ clients

• Establish credibility in fashion, tech, and creative consulting

Stage 4 — Large-Scale Projects

Active development includes:

• The Subway Masters video game

• Lore-based interactive web experiences

• Film projects (Bear Mountain Skate Film)

• Creative Perception University

• Emerging brand partnerships

• Scalable consulting processes for startups

Stage 5 — National Brand

Long-term plan:
Creative Perception becomes a multi-platform creative powerhouse blending:

• Photography

• Software

• Education

• Product design

• Narrative storytelling

• Print/Media

• Public speaking & leadership

VI. PRESS BIO

Press Bio:
Rush Bradley Urschel, known as The Seeker, is a New York–based Creative Director and founder of Creative Perception — a studio that merges photography, branding, consulting, and narrative design into a single transformative service. With 15 years of experience across fashion, portraiture, nonprofit leadership, and strategic business development, Rush specializes in helping individuals and businesses turn ideas into fully realized brands. His work spans major fashion events, high-level consulting, nonprofit advocacy, and innovative media projects such as Subway Masters. Rush’s story is one of resilience, creativity, and an unwavering commitment to building worlds — both personal and professional.

VII. WHY RUSH IS A STORY WORTH PUBLISHING

• A self-taught creative who built an agency ecosystem from scratch

• A founder who blends art and business into one experience

• A caretaker turned entrepreneur, transforming hardship into purpose

• A photographer with national reach and 15+ years professional experience

• A consultant who helps new businesses launch

• A creator developing software, lore, products, and digital worlds

• A rising name in the NYC creative scene

• A powerful, emotional human-interest story tied to trauma, resilience, and reinvention

• A brand on the cusp of major media exposure

• A vision scaling into a global creative movement